Explore Featured Market Segments

Young ballerina dancing in a tutu

Dance Devotion

Some dance for fitness, others for fun, and a few turn it into a profession.

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Silver sports car in front of a building

Engine Enthusiasts

This segment loves working on and showing off their cars, trucks, and motorcycles.

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A small group of people watching a movie projecting outdoors surrounded by string lights

Film Lovers

Movie buffs and binge watchers expressing their love for movies, storytelling, and the film making...

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Man wearing sweatshirt listening to music holding his headphones

Hipster

This segment swims against the tide of mainstream culture. Common interests include old music, antiques...

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Young woman riding a bike with her arms up on a path surrounded by fields

Happy Place

Expressing feelings of safety, comfort, and happiness – especially with loved ones.

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Solar panels on the roof of a house

Heating Up: Solar

It's getting hot in here. This segment provides information on the rate of solar heating fuel.

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