Explore Segment



Always seeking the next book, article, or poem to read, this activity is prevalent in areas where reading is a way of life. Although a solo activity, the expression of the love of books is a bonding, communal experience.

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Find the spots that are crawling with bookworms. 
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View an in-depth analysis of the bookish segment.

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 map of a railway transport or city bus route

Public Transit

This segment provides information on those using public transportation for their daily commute.

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Coffee mug and book sitting on a windowsill with a blanket, pillows and a flower

Home & Leisure

There's no place like home. This group enjoys sharing a meal with friends or enjoying their...

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Vintage motorcycle parked on empty country road

Motoring to the Office

Easy riders. This segment provides info on the people using motorcycles for transportation to work.

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