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Morning java. Cup of Joe. Caffeine in an IV. Whatever they call it, this segment loves coffee and the culture around it.
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Find the spots where you're likely to hear, "But first, coffee".
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View an in-depth analysis of the coffee connoisseur segment.
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Whether throwing punches at the boxing club or punching the clock at work, this segment likes hard work.
Hops & Brews
From beer drinkers on a budget to the millennial craft beer enthusiast, this group is passionate about beer.
Reading is a way of life. Although a solo activity, the love of books is a bonding, communal experience.
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