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Morning java. Cup of Joe. Caffeine in an IV. Whatever they call it, this segment loves coffee and the culture around it.
Whether throwing punches at the boxing club or punching the clock at work, this segment likes hard work.
Hops & Brews
From beer drinkers on a budget to the millennial craft beer enthusiast, this group is passionate about beer.
Reading is a way of life. Although a solo activity, the love of books is a bonding, communal experience.
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