Fitness Obsession

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Fitness Obsession

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Passionate about strength training, this segment relies heavily on the encouragement of the exercise community. While these people seek the latest fitness techniques, they're also interested in supplements and equipment.
Fitness Obsession

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Find the places where all things fitness are the be-all and end-all.
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Sports fans watching tv and cheering at a bar

Competitive Nature

These folks have their head in the game. Whether it's cheering on the home team...

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Top view of a variety of fresh foods

Fueling for Fitness

Characterized by healthy eating, they often pre-plan for meals for fitness and convenience.

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A hiker camping climbing into a tent with the sun setting behind a mountain

Outdoor Adventures

Appreciating the outdoors, this segment wants to actively engage with nature.

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