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This segment swims against the tide of mainstream culture. Common interests include old music, antiques, and alternative diets (i.e., veganism).
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Find the neighborhoods the avant-garde flock to — before it's too late.
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View an in-depth analysis of the hipster segment.
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Hops & Brews
From beer drinkers on a budget to the millennial craft beer enthusiast, this group is passionate about beer.
Live & Local Music
This segment follows the music. From local bands to current acts at the local venue, you can find...
These people aren't afraid to nerd out. Common activities include comic books, video games, and...
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