Explore Segment

Smart Chic


Passionate about style, smart chic searches high and low for the perfect look – but not one that will break the bank.

Smart Chic

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Find the areas where style and savings go hand in hand.
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View an in-depth analysis of the smart chic segment.

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Woman wearing bright pink earrings, lipstick and nail polish

Trend Trackers

This segment lives as fast as the culture. They like to keep up with the latest trends, especially when...

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A variety of hairdressing and styling tools organized

All About Hair

Passionate about all things hair, this segment is talking about hair tutorials or the hottest celebrity blowout.

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Woman smiling and wearing sunglasses and holding shopping bags

Deal Seekers

These people are hunting discounts, contests, and promotions. The segment loves a good sale...

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